Galaxy Ecosystem Photoshoot
This shoot allowed me to spread my Art Director wings (along with AD supervision) and fly. Each monochromatic set is based on a different consumer archetype, painted in one of the six Samsung brand colors. Please allow me to introduce:
The Fitness Fanatic, The Jetsetter, The Gamer, The Homebody, The Study Buddy and The Self Care Enthusiast.
Agency: Edelman
ACD: Caitlin Harsch/ AD: Marissa Lopez
Galaxy Note10 Advanced Tutorials
This was my first project on Samsung Mobile, and my directing debut. Tasked with scripting (3) 5-minute videos that showed off the phone’s features in realistic use cases, we created three unique scenarios with relatable storylines and characters.
Agency: Edelman
CDS: Dan Licht & Evan Rosler/ AD: Marissa Lopez
5 Ways to Dive into a Neat, New Decade
When a Galaxy S10 can help you declutter your desk AND stay on top of your health and wellness, it’s a real win/win.
How to: Be Your Own Boss
Using Galaxy Note10 to kick butt and take names, all before you’ve even finished your morning coffee.
5 Ways to Get Through the Holidays
Please take note of the expertly crisped snowman cookies I burnt in my own kitchen for this intro. This girl does it all!
Voices of Galaxy
This campaign celebrated everyday heroes - the ones who are actively making a difference in society - with the help of Samsung devices, of course. From vigilante veterinarians to social media STEM stars, each of our heroes inspired viewers to find their own super power and put it to good use with tech that makes it easy.
Agency: Edelman
ECD: Zac Rybacki/ ADs: Marty Nix & Adam Howarter
Big Screen & BBQ
To promote the launch of Samsung’s outdoor TV, The Terrace, we partnered with YouTube cooking star Joshua Weissman for a content series called Big Screen & BBQ. Each spot featured Joshua cooking up a recipe on the bar-b, inspired by a film that was screened on The Terrace at the same time. To make it even more interesting, we created…
THE REMOTULA: a half spatula, half TV remote that my team dreamt up and 3D-printed.
Agency: Edelman
CD: Matt Zavala/ AD: Kaleah Horton
