Skintimate: Get Your Vibe On

When asked to generate earned coverage around Skintimate’s 2021 “Be Good Vibes” campaign, we couldn’t help but reminisce on the good vibes of getting ready to go out in a pre-pandemic world. So we partnered with Bravo’s Summer House star, Amanda Batula to create a social-first content series that helped consumers get their getting-ready vibe back.

With Amanda’s help, we created and shared four virtual pregame experiences, each inspired by a different Skintimate shave product. And because no pregame is complete without music and drinks, each “Get Your Vibe On” experience came with a custom Spotify playlist and perfectly paired cocktail.

Agency: Edelman

CD: Samantha Wilco/ AD: Kyle Swoyer